After the company decided to re-brand from a full-service advertising platform to a self-serve advertising platform, Advantly needed a new homepage to reflect their new message. I decided to start over completely from their old design (which you can still view here) and give the homepage a message that would speak to small business owners — Advantly’s target client.
Out with the Old
The old homepage focused on all of the different services the company provided. Not something entirely relevant to a self-serve platform. There were also a few issues with responsiveness.
In with the New
The new design appeals to small businesses by showing them exactly what Advantly can do for them. It also fixed the responsive issues, so it looks great on mobile too.